In my role, I spearheaded the planning, organization, management, and execution of creative project requests for University Marketing and Communications. The projects I handled varied from simple collateral to intricate, multichannel marketing campaigns. I collaborated closely with clients to gather insights and clearly define the vision for each campaign and creative initiative. Moreover, I proactively guided our creative team to ensure the timely completion of project deliverables while providing essential support with various administrative tasks. This position was vital not only for keeping projects on schedule but also for adeptly managing client expectations throughout the process.

In my role as writer and editor, I led the creation of digital and print media content for the Frances Payne Bolton School of Nursing. By managing a cohesive communication strategy tailored to our target audiences, I leveraged digital identities and conducted media research to enhance our outreach. My editorial support for the Office of Marketing and Communications ensured that our messaging was clear and compelling, while my guidance to faculty and staff on marketing, communication, and branding standards helped strengthen our overall identity. Collaborating with diverse teams across the school allowed us to effectively advance our marketing goals and align with the strategic objectives of Case Western Reserve University, driving our mission forward.

In my role as the editorial assistant for Geosciences, I played a crucial part in ensuring the accuracy of our main texts. I managed the review process by commissioning qualified reviewers, tracking their feedback, resolving any issues that arose, and submitting corrections for reprints in a timely manner. I tailored our content to engage the right audience—whether students, professors, or authors—while effectively organizing Geoscience Focus Groups to foster collaboration. Additionally, I developed and maintained an extensive database for all QR codes in our publications, gathered valuable competitive and marketing research data, and curated a database of reviewers, contributors, and vendors to enhance our editorial excellence.

In this role, I successfully crafted and refined all digital and print media content for Leading Lady Inc. By identifying target markets and gathering crucial data for product development, I presented insightful research findings to our internal teams. Furthermore, I monitored and evaluated the effectiveness of our social media campaigns, ensuring that my analysis and reporting led to optimized results and enhanced engagement.